"Share a Coke and a Song"
The "Share a Coke" campaign promotes enjoying a Coke with a friend with it's personalized Coke bottles. Tasked with promoting the new options of customizing their sister brands Coke Zero & Diet Coke, we created content that revolved around occasions and the idea of it's better with others.
The "Share a Song" campaign is the new iteration of the "Share a Coke" campaign that involved popular song lyrics. We created content that matched the song lyrics to a popular occasion people celebrate.
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